About Foundit: Formerly known as Monster, Foundit is a talent management platform that not only facilitates connections between job seekers and companies but also offers services to enhance candidate skills. It also offers comprehensive solutions for businesses, facilitating the discovery and recruitment of top talent.

Foundit users face several challenges that hinder their job search experience and diminish engagement:

• Cluttered Layout: The current design is overcrowded with information, making it challenging for users to navigate and find relevant job listings.
• Lack of Personalization: The job search results are not tailored to individual user preferences, leading to a less engaging and relevant experience.
• Fragmented User Experience: Users encounter inconsistencies and interruptions throughout the job search process, resulting in a disjointed experience.
• Lengthy Job Descriptions: Job descriptions are presented as long paragraphs, making it difficult for users to quickly scan and understand the key details.
• Insufficient Job Information: Current job cards lack comprehensive information, while also including too many elements, making it difficult for users to quickly identify important information. Additionally, there are no smart insights, such as a Match Score, to help users quickly assess job suitability.
• Ineffective Filter Functionality: The current filters are dysfunctional and provide irrelevant results, hindering users' ability to refine job searches effectively.

The primary objective of redesigning the job search results page is to create a streamlined, personalized, and user-friendly experience that addresses current issues of cluttered layout, lack of personalization, broken UX, and insufficient job information. By enhancing visual clarity, incorporating smart insights like a Match Score, and ensuring comprehensive and user-friendly job details, we aimed to significantly improve user satisfaction, engagement, and provide more job applications after the revamp.

Drivers:

• User Feedback: Users expressed the need for more detailed and easily accessible information about jobs and companies directly from the search results.
• Business Goals: Increase user engagement and application rates through the platform. Enhance brand loyalty by providing a superior user experience.
• Technical Feasibility: Integrating new data points like company logos, employee count, and estimated salary involves collaboration with data providers and updating backend systems.

Key Metrics:

• Engagement: Measure application clicks per search and applications per search session as indicators of improved user engagement.
• Conversion Rate: Track the increase in applications submitted through the revamped job designs.
• User Satisfaction: Gather user feedback and ratings on the new job card format.

We began by segmenting the job search result page into three parts: job cards, job descriptions (JD), and filters. Our initial focus was on enhancing the job card section.

Current Job Card Analysis — The current job card included: Job Title, Company Name, Job Type, Job Location, Years of Experience, Salary, Skills, Date Posted, Tag (e.g., Great Place to Work), Save Icon, GPTW Banner.

Initial Questions and Considerations:

• Amount of Information: Do we want this much information on the card? Do users actually read so much information?
• Skills Display: Should the maximum number of skills be minimized to avoid confusion — ideally between 2 to 4 skills?
• Company Logos: We should use filled logos for quick recognition, better visibility and layout balance.
• Job Type Visibility: Is it necessary to show the job type upfront? Shouldn't we cover it in the JD?
• Salary Representation: Should we shorten the salary display by using units like LPA?
• GPTW Tag Awareness: Are users aware of the banner? Do they value the "Great Place to Work" tag?

To understand how we can enhance the job card experience, we conducted comprehensive user research using a mixed-methods approach including Surveys, In-depth Interviews, and Usability Testing.

Key Findings:

• Experienced Users (6+ years): Prioritize job title, company name, years of experience required, and salary. Value detailed company information and salary expectations.
• Intermediate Users (3–5 years): Focus on salary, company name, and job title. Often overwhelmed by too much information and prefer simpler job cards.
• Entry-Level Users (0–2 years): Look primarily at job title, company name, and years of experience required. Tend to bulk apply but appreciate clear and concise job summaries.

The revamped job card includes: Job Title, Location, Experience, Estimated Salary, Company Logo, Smart Tags (Early Applicant, Quick Apply, High Match), Job Posting Date, and Save Job Feature.

After Redesign: The redesigned job card for the same position maintains the essential details but presents them in a more streamlined and visually appealing manner:

• Simplified Information: The new design prioritizes key information, making it easier to read at a glance.
• Location and Work Model: Clearly stated, providing candidates with an immediate understanding of the job's flexibility.
• Visual Hierarchy: Better hierarchy ensuring crucial information like salary range and experience requirements are prominent.
• Enhanced Applicant Insights: "Early Applicant" and "Strong Match" badges included, offering candidates a sense of their suitability.
• Improved Call-to-Action: The "Quick Apply" button remains a focal point, complemented by icons indicating early application and strong match.

After finalizing the job card, we proceeded to redesign the job description (JD) section. Initial analysis revealed job titles lacked prominence, job descriptions were presented in long paragraphs making it challenging for users to scan, and overall UI improvements were needed.

JD Research Key Findings:

• Challenging Job Descriptions: Job descriptions are presented in long paragraphs, making it difficult for users to scan. Users prefer bullet points for better readability.
• Lack of Personalization: Users struggle to understand if the job description matches their profile. Implementing a skill match score can indicate a user's fit.
• Company Identification: Users prefer seeing company logos as they can quickly identify the company posting the job.
• Missing Perks and Tags: Users search for perks that are currently missing in job descriptions.

The existing filter functionality was riddled with inconsistencies, creating confusion for users. Many available filters were underutilized by job seekers. Our goal was to redesign the filter functionality to align with industry standards, simplifying the job application process and enhancing user experience.

About Foundit: Formerly known as Monster, Foundit is a talent management platform that not only facilitates connections between job seekers and companies but also offers services to enhance candidate skills. It also offers comprehensive solutions for businesses, facilitating the discovery and recruitment of top talent.

The current seeker profile isn't user-friendly and has a fragmented, broken experience. This issue is adversely affecting the frequency of profile updates.

By revamping the profile page, we aimed to improve usability and significantly boost job seeker engagement, encouraging more frequent and seamless profile updates. Our goal was to create an enhanced and intuitive user experience that increases user interaction and satisfaction.

• Increase Profile Updates: Drive website traffic to the profile page to boost updates and reduce drop-off caused by poor user experience.
• Improve Customer Satisfaction: Optimize visual hierarchy, personalization, accessibility, integration, and security to close UX gaps and deliver a cohesive experience.
• Enhance User Engagement and Minimize Drop-offs: Implement interactive features, encouraging job seekers to spend more time on the platform.

Current M-site and App experience showing the pain points:

Participants: 6 users, mixed gender, age 22–34 years. We conducted moderated usability testing over 1 week.

Tasks given to participants:

• Task 1 — Profile Update: "Imagine you want to update your profile information. Can you please walk us through how you would attempt to do that on the current profile page? Share your thoughts out loud as you go through the process."
• Task 2 — Navigation: "Let's explore the current profile page together. Look for information about your work experience, skills, and education. Tell us how easy or challenging it is to find and update these details."
• Task 3 — Feedback on Usability: "Share your thoughts on what aspects of the user interface you found user-friendly or challenging? Are there specific features that stand out to you, positively or negatively?"
• Task 4 — Proposed Changes: "Based on your experience, what improvements would you suggest to make it easier for users to navigate and update their profiles? Are there any features you think should be added or removed?"

• Reduce Pop-ups (6 people): Limit the number of pop-ups to minimize user irritation and provide a smoother browsing experience.
• Emphasise Profile Score (4 people): Highlight the profile score for increased visibility, especially for users returning after a while, to encourage engagement in profile completion.
• Optimize Resume Upload (4 people): Ensure that users' information is parsed effectively after uploading a resume to streamline the profile completion process.
• Minimize Banner Prominence (4 people): Decrease the prominence of banners to avoid user confusion with ads, enhancing overall user experience.
• Improve Mobile Experience (3 people): Address issues with mobile pop-ups and broken mobile number pop-up to enhance the mobile user experience.
• Prioritize Work Experience (3 people): Recognize the importance of work experience for users; consider adjusting the visual hierarchy to give it more prominence.
• Enhance Skill Visibility (2 people): Place skills higher in the visual hierarchy and consider asking for skills first to cater to user preferences.
• Multiple Resumes Option (1 person): Introduce the option for users to maintain multiple resumes, accommodating diverse job applications.

Priyanka Sharma, 32, Finance Manager — Main Goal: Secure a role with ample growth opportunities. Pain points: Annoyed by excessive pop-ups disrupting smooth profile navigation. Believes the profile score is not easily visible. Finds prominent banners distracting, mistaking them for ads. Finds it difficult to navigate between different sections.

Ansh Thakur, 25, Software Engineer — Main Goal: Obtain a senior engineering position at a leading tech company. Pain points: Frustrated by numerous pop-ups that interfere with seamless profile navigation. Finds the navigation between profile sections cumbersome and time-consuming. Notices inconsistencies in the design that make the user experience less professional.

Avg traffic on profile page (Sep 23 – Jan 24):

• Desktop is used more to visit profile — 2.5M avg; engagement time per session: 1min, 16sec
• More traffic from emailers — 1M avg; engagement time per session: 1min, 12sec
• Desktop is more used from emailers; however engagement time is more when user comes from Android — avg engagement time: 2min, 07sec
• High drop-off rates observed across all platforms

The user feedback analysis highlights crucial redesign priorities for the job seeker profile page. Streamlining intrusive pop-ups, prioritizing seamless mobile access, and enhancing profile score visibility are focal points. Addressing banner inconsistencies and emphasizing the work experience section align with user preferences. The redesign will integrate robust resume parsing, clear prompts, and early skills placement in the visual hierarchy. Introducing multiple resumes and refining job recommendations aim to accommodate diverse needs. The overarching goal is a user-friendly, visually cohesive profile page tailored to the unique preferences of job seekers in India, fostering a positive and efficient user experience.